What is a Brand?

You may have a name, you probably have a logo, but do you understand that every channel of your product is an extension of your identity?

Your printed materials, business card, emails and web site should reflect your overall image and distinguish you within your marketplace. People trust a strong brand identity because it reflects that a company stands behind their product or service. Your brand should communicate what your organization represents and what it has to offer.

Your logo should graphically and visually represent the identity and the core values your organization and reinforce the unique features and characteristics of your organization.

Along with your logo stands your marketing materials, which should completely reflect your brand in the same light. Rules are set regarding color, font, placement and usage of your brand elements (logo, tag line) ensuring consistency across all visual and verbal realms.